EX^® Program by Truth Initiative, the leading enterprise digital tobacco cessation program, announced results this week from a new cost effectiveness study. An analysis of medical claims data showed that EX Program yielded a 4.75x Return On Investment (ROI) within the first year of program enrollment. Adding costs associated with absenteeism and presenteeism into the analysis roughly doubled the ROI. The study was conducted by NORC at the University of Chicago.

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